An Eye on the Future: Managing Uncertainty of the Future in the Age of Constant Change



Being prepared to respond to changing market dynamics, new technologies and behaviors that will grow your business. No one knows what the future will bring, but businesses can develop the right strategies, structures and capabilities to respond to evolving market challenges. Companies unable to react, or be proactive, have a greater chance of being disrupted and loosing some market relevancy.


Some examples we have seen are Nokia phones, Blackberry, Nautilus, Taxi industry, cameras to name just a few.....


Resilient companies on the other hand are Future-Fortified. They are strong and vibrant, informing their current strategy by continually sensing the market, being people centric, ready with an innovation pipeline and having the agility to respond quickly. Being prepared helps to de-risk your strategy.


Our innovation process leaves your business equipped with a sustainable approach to be better prepared for change by creating:


RELEVANCY TO THE MARKET - Customer centric focus to develop meaningful solutions

Deeply understanding customers and behaviors to solve the right problem and generate robust insights. Translate those insights into validated products, services, and experiences supported by an ongoing engagement strategy.

How: Continuous sensing, ethnography, metrics and connecting to business strategy


RESPONSIVENESS - Structure and collaborative culture to respond quickly

Having the agility to adapt to changing market dynamics and behaviors through constant and consistent contact with customers and monitoring. Respond quickly through a well managed innovation pipeline and aligned teams.

How: Fail fast culture, innovation portfolio, team alignment and shared knowledge


ENGAGEMENT - Consist and meaningful connections to pivot easier

Being able to meet changing expectations and foster loyalty with different audiences through emotional storytelling and a targeted communication strategy.

How: User experience designed across all touchpoints