You can tap into our material knowledge and industry network to develop innovative design applications with the latest materials.
Material companies use our services to translate their IP into new markets and connect them to customers downstream by developing value propositions for designers, sales tools and product prototypes. We also develop new material technologies.
At Intersection, our team members visit the best companies to help them develop new materials - or rediscover - materials they have put on the shelf, and find new uses for it. We look for ways that team together new materials and technologies within different companies in different industries to improve the material they currently use.
Developing Key Brand Message to Delivering Product Concepts.
THRIVE composites can add value while reducing production costs by replacing other reinforcing fiber-based composites in automotive parts; office furniture; household goods/kitchenware; small & large appliances; industrial and consumer personal goods.
Intersection held a ideation session with the key Weyerhaeuser people to explore the key benefits of THRIVE and identify market & product possibilities with greatest potential. Intersection then developed key messages for stories to be used to inspire the different identified key audiences. Working together with Weyerhaeuser, the team developed an opportunity map to guide go-to-market strategy by identifying opportunities with highest market value. The final deliverable of the project was developing concepts for THRIVE samples that both inform and inspire target audiences while visually reinforcing its story.
PolyOne is a global leader offering a comprehensive array of specialized polymer materials, tailored services and end-to-end solutions.
PolyOne strongly believes that collaboration between design, materials and manufacturing functions is essential to create breakthrough products that succeed in the marketplace.
Intersection / The Design Academy was asked by PolyOne to use our extensive network, material science expertise and design thinking to help them connect to industrial designer students through "real world application" with the goals of educating designers on their material use and application potential to increase the bottom line and provide an innovative marketing and PR approach.
Intersection / The Design Academy assisted PolyOne in organizing and participating in a sponsored project with a top design school. From the preparation to the final review, we collaborated with the school and an injection molder to bring the knowledge of plastics molding and tooling along with the constraints and rapid prototyping techniques to help the design students better understand a functional prototype. A second benefit was to teach them how to work with a manufacturing partner.
Materials: Polymers | Cellulose Fibers | New Materials | Soft/Hard Materials
We develop global paint systems that can be used world-wide.