top of page

This year's theme for LA Auto Show's 11th annual Design Challenge will prompt participants to explore the idea: “Sensing the Future: How Will Cars Interact with Us In 2029?” Chuck Pelly and Joan Gregor look forward to emceeing the event while the automotive industry is challenged to delve into this deep anthropological question. 





Media Contacts:


Breanna Buhr/Sanaz Marbley

JMPR Public Relations

(818) 992-4353




Eight Design Studios from Around the World Explore Human-to-Machine Connectivity at 2014 Show


LOS ANGELES, CA (September 3, 2014) – The Los Angeles Auto Show (LA Auto Show®) today announced that the theme for its 11th annual Design Challenge will prompt participants to explore the idea: “Sensing the Future: How Will Cars Interact with Us In 2029?”


One of the most recognized auto design competitions in the world, LA Auto Show Design Challenge has confirmed participation from eight world-renowned design studios, each submitting a concept to showcase a connected vehicle or interface system designed with human emotion in mind.  Entrants will explore interiors that will emotionally, comfortably and safely connect the driver and/or passengers to the car by 2029.  


2014 LA Auto Show Design Challenge participants include:


  • BMW Group DesignworksUSA

  • Honda USA

  • Honda Japan

  • McLaren Automotive

  • Nissan

  • Peterbilt Motors, guest entry

  • Qoros Auto, China

  • SAIC Motor MG


“Los Angeles is one of the world’s most dynamic cities constantly keeping its eye on the future of technological advancements that largely affect our daily lives,” said Lisa Kaz, President of the LA Auto Show.  “This makes this year’s theme of the human reliance on machines especially fitting, as it continues to connect to our senses, feelings and patterns with our cars.”


Overall, the Design Challenge explores how future technology will further transform human-to-machine interfaces to connect with consumer senses, predict their next moves and create a personal relationship with people and their vehicles.


Entries will be judged on various factors including comfort, attention to human sense and emotional connection, ecological sensitivity, creativity of concept, control and function of concept and reflection of the brand.  This year’s entrants will be critiqued by an esteemed panel of judges, including Tom Matano, Executive Director of the School of Industrial Design at Academy of Art University; Stewart Reed, Chair of Transportation Design at the Art Center College of Design; and Alexander Klatt, Associate Professor, Chair of MFA Transportation Design at the College for Creative Studies.


Details on each concept will be announced and on display at Pasadena’s Art Center College of Design Car Classic 2014 held on October 26.  The final competition concepts will be prominently displayed in the Design Gallery of the LA Auto Show along with other talented and imaginative global auto studios throughout Press & Trade Days (Nov. 18-20, 2014), as well as through the run of the public show (Nov. 21-30, 2014).

The winning design studio will be selected during the Design LA Open House on Thursday, Nov. 20, and will be emceed by Design LA Conference Directors, Chuck Pelly and Joan Gregor.


In contrast to previous years, LA Auto Show credentials will not grant access to Car Design Night LA 14; design industry professionals interested in attending the offsite affair are invited to register directly with Car Design News here.


LA Auto Show Design Challenge is sponsored by Faurecia, the world’s sixth-largest automotive supplier specializing in automotive seating, emissions control technologies, interior systems and auto exteriors.  In addition to Faurecia, Design LA is made possible by the support of Lacks Enterprises, Inc. and Car Design News.


Press & Trade Day registration for LA Auto Show and Connected Car Expo can be accessed here.  For more information, please visit and


About the Los Angeles Auto Show and Connected Car Expo

The Los Angeles Auto Show was founded in 1907, and is the first major North American auto show of the season each year.  Press and Trade show days for the 2014 Los Angeles Auto Show will be held on Nov. 18-20. The show will be open to the public Nov. 21 – Nov. 30. The Connected Car Expo (CCE) is the automotive industry’s most comprehensive showcase of new mobility solutions and will take place on November 18, and continue in conjunction with the 2014 LA Auto Show® Press & Trade Days.  The LA Auto Show is endorsed by the Greater L.A. New Car Dealer Association and is operated by ANSA Productions. To receive the latest show news and information, follow the Los Angeles Auto Show on Twitter at or via Facebook at and sign up for alerts at For more information on CCE please visit


Hashtag: #LAAutoShow

# # #



bottom of page