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Qualitative | Ethnography | Trends | Design |  Market | Industry | Competitive 

Research allows you better insight into your markets and customers for new product and service opportunities while reducing risk. 

Project Case Studies



Pure Michigan  

Michigan Economic Development Corporation (MEDC)

Intersection collaborated in the research, future automotive conceptual designs and development of the 30 year Auto Strategic Plan for Pure Michigan.  


A Mandate from the Governor of the State of Michigan 


“To implement and execute a comprehensive strategic plan to drive Michigan’s automotive industry forward to remain as the global center of the automotive industry and to foster sustainable growth within the industry in Michigan.



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