User Interface and User Experience

Albert Einstein once said that, "Creativity is intelligence having fun." I couldn't agree more.

As we think about design in the digital world, these two areas (creativity and intelligence) must be inextricably linked together. It's my belief that real creativity flows out of smart, well planned Design Thinking. The stage is set in the early phases of the design process: Research, Persona Identification, Use Case Scenarios, Workflows & Wireframes—and ultimately leads to creative breakthroughs in the Concept Exploration, Design and Implementation phases. Recently, these "breakthroughs" have resulted in new Intellectual Property for our customers through multiple patent filings.

Bryan Powell
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