June 21st, 2017 4:00 PM
San Diego Convention Center
Creating Breakthroughs Utilizing Human Centered Design for Commercialization & Innovation
A human centered design approach helps companies solve business challenges, differentiate, innovate and develop products and services that make a difference in people’s lives. During this session, attendees will hear from design icons and healthcare thought leaders about new tools and perspectives on how companies have successfully achieved quicker product adoption, market acceleration and ROI with breakthrough solutions that resonate with users. Employing design thinking unleashes cross-departmental innovation, value-added solutions and market opportunities based on user needs. It mitigates risk by developing hypotheses from a user/patient centric view in which concepts are tested and validated through an interactive process offering a key competitive advantage and increased brand value.
Don Norman Director, UC San Diego Design Lab and it's Center for Health
Joan Gregor President & CEO, Intersection-Inc. / The Design Academy
Bob Schwartz General Manager, Global Design; General Electric Healthcare
Moderator Larry Stambaugh, Chairman, Molecular Assemblies, Inc