Innovation / Design Strategy / Brand Experience
Innovation | Brand Design Language | Design Assessments | Process Improvement | Cultural Shifting |
Human factors/usability testing of medical devices not only makes the product better by designing with the user as the focal point it is also an FDA requirement as part of the 510(k) or PMA submission.
If you are responsible for getting a medical device ready for market we have extensive experience in this area and have prepared a presentation to educate on how we can help your company and product. For further information or questions on our Usability Testing processes please contact Intersection-Inc.or direct contact Milt Halsted at 949-533-9352.
To create a premium service to help you meet your Usability and Usability Testing / cmc / IFU requirements, Intersection has put together the most experienced team of experts in California to address your needs. Our group is led by Dr. Joely Gardner, widely known in Human Factors & Usability Testing services (See link to her recent presentation on IFU Testing: http://www.thedesignacademy.com/#!joely-gardner-article/ip8). Dr. Gardner has a Certificate in Project Management and is a licensed psychologist and a Fellow and Diplomate in the American Board of Medical Psychotherapists & Psychodiagnosticians. She has performed extensive usability testing and voice of customer research projects for companies such as Mitchell Medical, ThermoFisher (Life Technologies), Quest Diagnostics Clinical Trials Division, and Cardinal Health. She is a part-time professor at California State University at Fullerton in the graduate-level certificate program in Customer Experience and User-Centered Design.
“Money flowing, positive
upbeat market overall.”
Emerging trends from the Detroit Auto Show
Materials Textures/ Patterns:
•Carbon fibers with three dimensional touch, where you can feel the weaving pattern. Check out the Nissan concept vehicle.
Heads-up Displays more frequent (HMI)
•Showcased in Toyota and Mazda.
More trucks emanating toughness persona:
•Trucks are still a strong market and the "Green" focus while still relevant and important, seems to be a bit less at the forefront.
•Ford's new F150 with aluminum panels is pioneering the effort for lighter weight trucks.
Concept car lighting interior and exterior explorations:
•Use of laser technology (headlights by Audi).
•Light pipes - An example is the tail light concept of the Toyota concept car symbolizing electric current.
•Interior lighting to reflect various modes such as entry, passenger use and instrument identification.
Form: Two extremes embraced
•Sinuous with lots of twisting surfaces as seen in the Nissan concept, Toyota concept.
•Clean, simple and refined as featured in Volvo.
Sustainability: Most hybrids kept a very low profile this year- not much in the limelight. No major introductions in this segment by the major players
Emotional "Faces" of cars/trucks:
Craft: Higher level of craft integrated in concept vehicles- especially interiors. Rich materials, stitching details, fit, finish...
•Gauges are going away, moving to heads-up.
•Screens clean up "Clutter" of electronics and readouts.
•Focus on connected safety systems.
•Commitments to automated "Driver-less" vehicles by 2020, pledge by Nissan.
Intersection was well represented at the Detroit Auto show. We have brought back some of the top trends were felt were the emerging ones to watch.