Innovation / Design Strategy / Brand Experience
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FEATURED SERVICE
Usability Testing
Human factors/usability testing of medical devices not only makes the product better by designing with the user as the focal point it is also an FDA requirement as part of the 510(k) or PMA submission.
If you are responsible for getting a medical device ready for market we have extensive experience in this area and have prepared a presentation to educate on how we can help your company and product. For further information or questions on our Usability Testing processes please contact Intersection-Inc.or direct contact Milt Halsted at 949-533-9352.
To create a premium service to help you meet your Usability and Usability Testing / cmc / IFU requirements, Intersection has put together the most experienced team of experts in California to address your needs. Our group is led by Dr. Joely Gardner, widely known in Human Factors & Usability Testing services (See link to her recent presentation on IFU Testing: http://www.thedesignacademy.com/#!joely-gardner-article/ip8). Dr. Gardner has a Certificate in Project Management and is a licensed psychologist and a Fellow and Diplomate in the American Board of Medical Psychotherapists & Psychodiagnosticians. She has performed extensive usability testing and voice of customer research projects for companies such as Mitchell Medical, ThermoFisher (Life Technologies), Quest Diagnostics Clinical Trials Division, and Cardinal Health. She is a part-time professor at California State University at Fullerton in the graduate-level certificate program in Customer Experience and User-Centered Design.
PPG Color Trends Report – 2015
NewSchool of Architecture & Design
San Diego, California
Sam McCafferty
Recently the team from Intersection attended PPG’s 2015 Color Trends presentation and report held at the NewSchool of Architecture & Design in downtown San Diego. We were invited to view four different collections, each holding their own unique set of colors, characters, themes and emotions. These collections were each represented by a member(s) of the Californian community and the colors that reflect their everyday life. This year’s presentation featured a make-up artist, yoga teacher/artist, a collection of creative children and two artesian bread bakers. Each had their own unique story to tell which inspired PPG’s color and image selection.
Displayed in both digital and physical format, we were first treated to an inspiring video of the colors and corresponding context images which best represented that certain collection. We were then invited to view the colors on small swatches, as well as painted objects artistically displayed on the wall. Each color had its own complex creation process to achieve a certain hue or texture, such as the “Concrete/Good Life” grey from China, which was developed utilizing tiny particles of car tire rubber. This formed a rougher texture and aesthetic, with an interesting matte finish. After the video presentation we were invited to ‘taste’ each collection through a particular food or drink selected to compliment the colors.
We are enthusiastic about this year’s collection and look forward to implementing our favorite colors into Intersection design work in the near future.
