Innovation / Design Strategy / Brand Experience
Innovation | Brand Design Language | Design Assessments | Process Improvement | Cultural Shifting |
Human factors/usability testing of medical devices not only makes the product better by designing with the user as the focal point it is also an FDA requirement as part of the 510(k) or PMA submission.
If you are responsible for getting a medical device ready for market we have extensive experience in this area and have prepared a presentation to educate on how we can help your company and product. For further information or questions on our Usability Testing processes please contact Intersection-Inc.or direct contact Milt Halsted at 949-533-9352.
To create a premium service to help you meet your Usability and Usability Testing / cmc / IFU requirements, Intersection has put together the most experienced team of experts in California to address your needs. Our group is led by Dr. Joely Gardner, widely known in Human Factors & Usability Testing services (See link to her recent presentation on IFU Testing: http://www.thedesignacademy.com/#!joely-gardner-article/ip8). Dr. Gardner has a Certificate in Project Management and is a licensed psychologist and a Fellow and Diplomate in the American Board of Medical Psychotherapists & Psychodiagnosticians. She has performed extensive usability testing and voice of customer research projects for companies such as Mitchell Medical, ThermoFisher (Life Technologies), Quest Diagnostics Clinical Trials Division, and Cardinal Health. She is a part-time professor at California State University at Fullerton in the graduate-level certificate program in Customer Experience and User-Centered Design.
Intersection has been invited to lead an interactive workshop at The American Marketing Association's San Diego Conference, Oct. 20-21, 2014. Join us!
Translating Brand Values into a 360° User Experience: The ROI of creating an emotional connection with a Visual Brand Language.
A brand is more than the DNA, Philosophy and Values that created it. It is also the engagement and emotional attachment that it generates. But with an increasingly plugged-in, experience-driven and distracted culture, it is more difficult for products to hold the attention of its users. In addition, as companies are bought, sold, and merged, inconsistencies can develop and the story of a brand can become diluted. A comprehensive, principle-based Visual Brand Language will help a brand maintain user attachments and provide continuity throughout the life cycle of the product.
A 360° User Experience is using a Visual Brand Design Language to create a multi-sensory experience across all touch points. It is about aesthetics, ergonomics, form, color, materials, usability and also about human needs. It is about empathy, and an emotional connection to a brand. Driven by a need for consistency, the branding process begins with a vision for an exceptional user experience.
Using design thinking tools in this interactive workshop you will embark on a journey and explore how brand values translate into a visual brand design language leading to differentiation, loyalty and economic health.
For Conference Details and Information: