Innovation / Design Strategy / Brand Experience
Innovation | Brand Design Language | Design Assessments | Process Improvement | Cultural Shifting |
Human factors/usability testing of medical devices not only makes the product better by designing with the user as the focal point it is also an FDA requirement as part of the 510(k) or PMA submission.
If you are responsible for getting a medical device ready for market we have extensive experience in this area and have prepared a presentation to educate on how we can help your company and product. For further information or questions on our Usability Testing processes please contact Intersection-Inc.or direct contact Milt Halsted at 949-533-9352.
To create a premium service to help you meet your Usability and Usability Testing / cmc / IFU requirements, Intersection has put together the most experienced team of experts in California to address your needs. Our group is led by Dr. Joely Gardner, widely known in Human Factors & Usability Testing services (See link to her recent presentation on IFU Testing: http://www.thedesignacademy.com/#!joely-gardner-article/ip8). Dr. Gardner has a Certificate in Project Management and is a licensed psychologist and a Fellow and Diplomate in the American Board of Medical Psychotherapists & Psychodiagnosticians. She has performed extensive usability testing and voice of customer research projects for companies such as Mitchell Medical, ThermoFisher (Life Technologies), Quest Diagnostics Clinical Trials Division, and Cardinal Health. She is a part-time professor at California State University at Fullerton in the graduate-level certificate program in Customer Experience and User-Centered Design.
Design Forward Summit Showcases Design Can Move the Innovation Needle in San Diego
Broadway Pier - San Diego, CA
2016 Buick Avista Concept
2017 Volvo S90
2015 Nissan IDS Concept
2016 Acura Precision Concept
Photos Left to Right
Don Norman, Director UCSD Design Lab
Value of Design Lab from Sam Yen's speech, Chief Design Officer, SAP
Mayor Kevin Faulconer endorsing design's value
Lynn Shook and Joan Gregor, Levergaing the Value of Design Salon
SEE THE FOOTAGE LIVE
The value design can bring to San Diego was endorsed by Mayor Kevin Faulconer at the UC San Diego Design Lab sponsored Design Summit, Showcase, and Social Event, Design Forward. The day long summit demonstrated the power and value of human centered design as a driver for San Diego’s economy, industry, civic infrastructure, and quality of life. Designers from San Diego's powerful design community informed key civic, community and industry leaders on the value of design to the the innovation economy, a key initiative in San Diego.
Joan Gregor, President of Intersection-Inc. moderated a panel of experts on CREATING VALUE THROUGH DESIGN: GLOBAL MODELS OF DESIGN DRIVEN ECONOMIES
In the U.S. and around the world, cities and countries are embracing design as a strategic asset and transformation driver. The discussion centered around how these leading industry and government organizations have leveraged design and assessed its contribution to grow their economies and be more competitive globally. San Diego can capitalize on this knowledge and use design to enrich our communities, strengthen our businesses, and create value.
NZ/Australia: Peter Haythornthwaite, Principal, Equip Design Integration, featuring Better By Design (NZ), Design to Business
Mexico City: Gabriella Gomez-Mont, Director of El Laboratorio para la Ciudad de México (Mexico City 2018 World Design Capital)
UK: Victor Nacif, Chief Creative Officer, Brojure (London; Design Design Council)
Elena Pacenti: Director of Domus Academy School of Design at NewSchool of Architecture & Design: (Design in Europe and Why San Diego)
MODERATOR: Joan Gregor, Founder, President, Intersection-Inc / The Design Academy
Chuck Pelly, Chief Creative Office, Intersection-Inc participatied on a panel
WHY DESIGN? WHY NOW?
Design is more than making things look attractive or a trendy business topic. Design is a proven and necessary innovation strategy today - and one that San Diego is well-positioned to leverage for unprecedented transformation.
*Key leaders discuss the convergence and propulsion of civic, industry, and community through human-centered design."
Designer: Chuck Pelly, Chief creative Officer, Intersection-Inc, Founder, The Design Academy
Civic: David Graham, Deputy Chief Operating officer, City of San Diego
Industry: Larry Stambaugh, Principal, Apercu Partners
Community: Stacey Pennington, SLP Urban Planning/Makers Quarter
MODERATOR: Mary Walshok, Ph.D. Dean of Extension, UCSD
Lynn Shook, our Power of Collective Thought partner represented The Design Academy (Intersection's ceducational collaboratory) at the Innovating Education salon.
Other promineent speakers were Don Norman, Director UCSD Design Lab, Kris Michel, CEO Downtown Partnership, Mark Cafferty, CEO of San Diego Economic Development Corporation, Sam Yen, Chief Design Officer, SAP, Ken Musgrave, VP Design HP
Leveraging the Value of Design Salon
Design is an economic driver for growth and innovation in community, civic and industry. Through case studies, design thinking and best practices, learn how your organization can use design to create both tangible and intangible value to solve complex challenges, increase ROI and create purposeful, humanistic experiences for our city, people and businesses. Discuss with industry professionals how design creates value through developing IP, increasing the adoption curve, creating differentiation to building a culture that develops highly desirable products, services and experiences.
Led by Joan Gregor, Intersection-Inc and co-faciliated by supported by Andrea Anderson, SAP, Mel Lim, Mel Lim Design, Lynn Shook, Larry Stambaugh, Apercu PArtners, Victor Nacif, Brojure
Next steps are to create the business case for San Diego looking at how global cities and countries are creating economic growth through design. And how industry from start-ups to enterprise organizations are illustrating design value through design thinking and professional design development. Interested in funding this research or providing design value case studies, contact us at info@intersection-Inc.com - subject line Design's Value.
Joan Gregor 2016
Photo Credit: Joan Gregor